STORY Example of Gamification and mLearning
One company using gaming elements for mobile learning is mLevel, a self proclaimed “Casual Learning Platform” designed to make creating learning modules, or “missions,” easy. There are 6 steps to creating Missions, including: Enter Mission Details, Add Activities/Games, Add Learning Content, Create Game Questions, Choose Users, Publish.
D4 is a fast growing private company in data management and discovery services for law firms and corporations. The goal of the collaboration with mLevel was to train a geographically dispersed sales team through online, mobile-accessible sales modules.
Specifically, D4 wanted to decrease inconsistencies in company and product positioning during sales calls and prospect questions and objections. They used gaming elements, like leaderboards and administration access to track skill acquisition and measure areas of learning needs.
In result, D4’s training through mLevel was successful. Increase in training efficiency was met and team alignment was gained far beyond any level prior. mLevel utilizes principles we believe to be central to the effectiveness and sustainability of mobile learning for workplace training and education. The D4 training is exemplar of Karl Kapp’s idea that mobile devices and gamification together are helping educate sales professionals without pulling them from their work (Karl Kapp, “The Gamificaiton of mLearning, Part 3 of 3).
