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Mobile Gamification

Mobile learning and gaming elements in workplace training will continue into the future, due to the decreasing cost of mobile devices and the accessibility of gaming for learners, just as computers became progressively more available in the 80’s and evolved into today’s ever-present laptops. It took time for the trend to reach its peak. Gamification’s ability to engage users along with the convenience of mobile make them a powerful combination for learning and one which we expect to experience widespread adoption in the future.

Mobile Gamification- EPIC E-Learning

Adoption of Mobile Gamification

Although we were unable to find figures to reflect the impact of mobile gamification, anecdotal evidence suggests it will have a growing impact due to the predicted impact of the two trends separately and the various successes in the corporate world to date, for example, D4’s mobile-accessible sales training; Deloitte’s in-app gamification of training for employees and clients; Intercontinental Hotels Group’s gamified mobile training for Quality team members and US Foods’ training of their salesforce.

 

Best Practice for Implementing Mobile Gamification

Although smartphones have specific characteristics that make them an ideal medium for gamified applications, designing these types of applications correctly is critical in determining their success. Rampoldi-Hnilo and Snyder (2013, pp. 312-314) recommend the following five principles for enhancing the success of gamification mechanics in mobile applications:

  • Focus training around one motivational factor.

  • Include analytics that match the business goal that you are gamifying.

  • Keep it simple.

  • Incorporate collaboration and social elements.

  • Leverage smartphone capabilities.

  • Use a secure mobile delivery platform (Wroten, 2014).

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